Amsterdam · B2B SaaS · AI systems

Marketer that
Ships_

From prompt user to system designer. Building AI-native marketing systems in public from Amsterdam.

Read the thesis → Follow the build

10 experiments · open source on GitHub

Speaking

CMO Alliance Summit Amsterdam Keynote
27 May 2026
From AI mandate to AI maturity: Lessons from the messy middle
Most teams have been told to use AI — the hard part comes after. A practical framework for turning scattered AI activity into scalable organisational capability: tested processes, clear ownership, and human judgment built in.
PMA Summit Amsterdam Keynote
28 May 2026
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
95% of AI initiatives show zero ROI. A practical playbook for making AI's impact visible — from lightweight outcome tracking to leadership-ready metrics that move the conversation from experimentation to proven capability.

About

I'm a GTM and marketing leader with 15 years across B2B SaaS, Microsoft, Apple, SkyKick, and ConnectWise.
🇦🇺 based in Amsterdam 🇳🇱